American Girl Associate Brand Manager

Job Description

BUSINESS ANALYSIS: Data analysis and high-level forecasting for setting long term revenue targets. Summarizes business findings to support year-end reports. Reports on key initiative performance. Contributes to company-wide and senior management presentations. Utilizes financial reporting tools such as the Line Planning Tool coupled with analytical skills to independently develop business assessments. Recaps key findings and provide recommendations for line management, slot development, and future business strategies

LINE MANAGEMENT: Supports Sub-brand lead in day to day business management. Active participant in product to market process including assessing margin targets, developing and managing line plans from initiation to completion. Works closely with promotions and excess inventory managers on planning/timing for product retirements. Maintains key product line management tools, including NCR and Line Plan documents. Active participant in IPR. Drives recommendation and communication for SKU rotation and retirement by channel to maximize margin and revenue opportunities. Supports internal and external partners in execution of initiatives.

MARKETING/MERCHANDISING: Drives the recommendation for cross channel prioritization of merchandising. Works with channel partners on catalog page grid planning, layouts, and copy review. Recommends product for promotional opportunities. Support and participate in marketing initiative teams as applicable. Assess impact of individual SKUs on overall business by identifying and prioritizing key drivers, revenue projections, and merchandising vignettes. Ensure consistent product presentation across channels while also maintaining appropriate brand aesthetics

SPECIAL PROJECTS: Assist in supporting special projects such as innovation, SKU productivity, and distribution strategies as needed. Develop assortments against objectives, complete analysis to support opportunity size. Drives new business opportunity and growth.

BRAND TEAM SUPPORT: Coordination across all sub-brands and brand team to publish and update quarterly price list across broader organization.

Qualifications

2-3 years of marketing experience in a retail or consumer driven company. Sound financial and analytical skills.

KEY SKILLS AND COMPETENCIES Strong business planning experience, people management and strategic thought leadership with a high capacity for managing complexity in markets, cultures, brand portfolio assets, consumer targets, and go to market models. Ability to deal with complexity given the multi-channel and multi-segment nature of business. General business management experience/expertise, affinity to drive for results, multi-tasking, team leadership, creative problem-solving, analytical and financial management skills needed to operate continuously. Proven experience with addressing developing and evolving strategies to answer consumer needs, varying channels of distribution, and markets new to American Girl. Proven track record working on domestic premium and/or market leading brands. Strong thought leadership, business planning, and cross-functional team leadership with a high capacity for managing complexity in omni-channel model and providing change leadership. Effective and influential in working through a highly matrixed structure to deliver the end solution; flexible and adaptable to changing priorities. Able to lead multiple areas simultaneously and collaborate with all types of people, e.g., creative, strategic, analytical, execution/detailed oriented. Must also be able to clearly communicate with all levels within the organization and to influence, persuade and sell direction for marketing.

Additional Information

American Girl is subsidiary of Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

• We execute:We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT,www.mattel.com), a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.