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The B2B Enterprise Marketing Specialist, is accountable for driving growth for assigned B2B audience segments by supporting the development, execution, and optimization of multi-channel marketing strategies to achieve growth targets. A successful B2B Enterprise Marketing Specialist will have a strong working knowledge of multi-channel marketing principles, excellent organization and project management skills, and be comfortable working with other marketing disciplines.M arketing Strategy & Execution
Support the development & execution of marketing campaign plans designed to achieve business goals across a variety of channels (web, digital, paid advertising, email, PR, events, sponsorships, sales enablement)
Collaborate to understand business dynamics and goals to guide effective, efficient campaign development & execution.
Develop and maintain campaign plan documentation and project schedules to foster collaboration and alignment (project plans, campaign roadmaps, calendars, etc)
Collaborate with marketing colleagues and campaign team to align priorities across multiple projects
Ensure campaign tactics are executed in alignment with strategy by answering questions and translating feedback for action by campaign team.
Ensure all marketing materials are in compliance with legal requirements.
Analyze marketing activity against stated business objects and defined campaign goals; identify optimizations and elevate for action.
Partner Relationships
Collaborate with marketing colleagues to deliver annual strategic marketing plan for assigned business areas.
Collaborate to run recurring meeting cadence with partners and stakeholders to provide status updates, share marketing performance, deepen business acumen, provide recommendations, and solicit feedback to ensure alignment.
Build support and buy-in for approaches and ideas in a way that fosters engagement.
Provide open and transparent communication across the organization.
Work collaboratively with marketing colleagues, using agreed-upon processes to drive B2B marketing initiatives to market.
Interact with external agency and vendor partners as needed to efficiently launch marketing strategies.
Educational/Professional Experience
Bachelor's degree in Marketing, Communications, Science, or Business preferred
3-5 years prior work experience in marketing
Life sciences or healthcare marketing experience preferred
Specific experience in a multi-channel marketing environment required
Copywriting and editing skills required
Adaptable in the face of shifting priorities
Self-motivated, with a see it/own it/do it mentality
Decisive, with the ability to make sound decisions and move work forward in the face of ambiguity
Pay Range: $57,700-85,000Application window open through 1/17Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO), Commissions, and Company bonus where applicable. For more detailed information, please click here (https://cdn.phenompeople.com/CareerConnectResources/COVAGLOBAL/documents/Labcorp-Benefits-TheWayWeLive-1659629596356.pdf) .Labcorp is proud to be an Equal Opportunity Employer:As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.For more information about how we collect and store your personal data, please see our Privacy Statement (https://www.labcorp.com/hipaa-privacy/web-privacy-policy) .
Full-time