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When you’re part of the team at Thermo Fisher Scientific, you’ll do meaningful work that makes a positive impact on a global scale! Join 80,000 colleagues who bring our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer.Location/Division Specific InformationThis position is within the Cell Biology Business Unit, a part of the Biosciences Division of the Life Science and Laboratory Products Group.The employee would be located in Carlsbad, CA, Frederick, MD or Grand Island, NY.How will you make an impact?You lead the development and execution of marketing campaigns for the Protein Expression portfolio, using a customer-centric go-to-market approach. You will develop a multi-channel global strategy for driving growth in our broad and fast-growing portfolio that enable scientists to study cells and use them to produce proteins for basic research, vaccine and drug development.What will you do?Develop and execute strategic marketing plans to support new product commercialization, product portfolio positioning, analysis of customer segments, competitive analysis, business trends, and market opportunities
Build engaging, aggressive multi-channel marketing tactics to help drive awareness, demand, and conversion for Protein Expression products, spanning web, email, social media, video, events, and webinars
Develop and optimize educational content in a variety of format types in order to establish thought leadership
Build and maintain collaborative Key Influencers network for engagement in conference presentations, webinars, customer testimonials, and other partnerships
Work closely with the Digital Strategy Managers and internal support teams to maintain digital footprint of supported product portfolios through continuous optimization of paid search, organic search, and web content
Lead participation in key Protein Expression industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products, data, and customer stories
Support regional market development managers to build and execute marketing programs within their geographic regions
Collaborate with product management and commercial teams to develop sales force training and customer education material on new product features or applications
Act as a brand ambassador, understanding, upholding, and communicating our brand strategy in all aspects of our marketing programs
Maintain campaign/program metrics dashboards to measure the effectiveness of marketing activities; provide regular reporting of metrics, successes, failures, findings, etc. to improve the overall operating efficiency of the team
Track and manage marketing budget at a tactic, project, and program level to ensure alignment with annual operating plan
May perform other related duties as required and/or assigned
Travel may be required (10%)
How will you get here?EducationBachelor’s degree in Biology, Cell Biology, or related life science
Master’s, MBA, or PhD highly preferred
Experience:3-5 years of proven experience in life science product marketing, channel marketing, marketing communications, or other closely related position, ideally in cell biology or protein biology fields
Product commercialization experience preferred
Proven knowledge of cell biology/protein biology workflows and applications, preferably with familiarity of Protein Expression techniques, applications, workflows, and products preferred
Proven experience with marketing proficiencies: 4Ps, marketing mix, marketing channels, audience segmentation, product positioning, customer journey, and marketing program development and execution
Strong customer focus in terms of understanding customer needs, drivers, and buying journey, with ability to utilize VOC, VOS and market research to gain a better understanding of competitive landscape
Outstanding skill in developing and executing digital marketing initiatives, including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video, and automation approaches
Experience in management of metrics dashboards and reports, with a strong bias for data-based decision-making
Creative intuition on design and messaging, with experience crafting compelling content at every stage of buyer’s journey
Knowledge, Skills and AbilitiesExcellent presentation, verbal and written communication skills, comfortable interacting with internal and external audiences of varying levels
Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies
Ability to translate performance metrics into impactful business decisions
Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results
Ability to drive projects to completion on time with a consistent track record of prioritizing and leading multiple projects in a fast-paced environment
Strong interpersonal and relationship building skills
Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon.Apply today! http://jobs.thermofisher.comThermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
Full-time